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Matters Arising! !! - Sarkodie’s Mary Album Launch, Akwaboah

Screen Shot 2015-09-14 at 12.44.25I had a brief conversation with a staunch fan of Sarkodie last night and the guy was so furious about my plenty criticism of the management style of SarkCess Music. Well, at least I’m not alone and Kwasi Aboagye’s self confessed media boycott of Sarkodie on Peace FM Entertainment Review proves that my tantrums are not empty when it comes to the way communication is handled in the camp of Africa’s fastest rapper and the BET Award winner. So brace yourself, I’m about to complain more. First lets talk a little about ‘Mary’ album launch. According to Sarkodie, this album is a dedicated piece to his late grandma who inspired him to do live music and therefore the entire album was recorded live. That’s a big deal but unfortunately ‘the live recoding’ bit totally got lost in their pre-launch media communications at the Westhills Mall in Accra. What do I mean by it being a big deal. Sarkodie is a hiplife artiste, a genre whose performers are mainly known for anything not live. For a hiplife album to be recorded live is therefore a record worth stressing on repeatedly, yet it was somewhat absent in the per-launch interviews. So the launch came on successfully at the Westhill Mall with conflicting reports on the number of album copies sold. Some reports say a total of 3,000 fans were at the mall with 1000 copies sold. However, other news recorded a total of 4,000 copies of albums being sold. Whichever the case is, my only qualm is how copies of CDs started selling before Sarkodie arrived at the Mall to launch the event. Apart from that, the event was ok. Akwaboah was around but none of the other featured artistes on the album was available to support or interact with fans.
source- Think Ghana Music 
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